Life is like a movie

Psychological research on how a simple (nonsexual) touch can increase compliance, helping behaviour, attraction, and signal power. To get around in the world, we mainly rely on our eyes and ears. Touch is a sense that's often forgotten. But touch is also vital in the way we understand and experience the world. Even the lightest touch on the upper arm can influence the way we think. To prove it, here are 10 psychological effects which show just how powerful nonsexual touch can be. 1. Touch for money A well-timed touch can encourage other people to return a lost item. In one experiment, users of a phone booth who were touched were more likely to return a lost dime to an experimenter (Kleinke, 1977). The action was no more than a light touch on the arm. People will do more than that though; people will give a bigger tip to a waitress who has touched them (Crusco & Wetzel, 1984). (Stop giggling at the back there!) 2. Touch for help People are also more likely to pr

UNDERSTANDING THE BASICS This is 'good' to Westerners, 'one' to Italians, 'five' to Japanese and 'up yours' to the Greeks Everyone knows someone who can walk into a room full of people and, within minutes, give an accurate description about the relationships between those people and what they are feeling. The ability to read a person's attitudes and thoughts by their behaviour was the original communication system used by humans before spoken language evolved. Before radio was invented, most communication was done in writing through books, letters and newspapers, which meant that ugly politicians and poor speakers, such as Abraham Lincoln, could be successful if they persisted long enough and wrote good print copy. The radio era gave openings to people who had a good command of the spoken word, like Winston Churchill, who spoke wonderfully but may have struggled to achieve as much in today's more visual era. Today's politicians understand